Client Marketing

Radegen specializes in creating and aggressively implementing integrated marketing plans that are specifically tailored to each of our clients’ personal and professional aspirations. Our marketing team has worked with many of the world’s leading brands to create a variety of activations and partnerships for our clients.

Radegen works to maximize each of our clients’ off-field opportunities by continually sourcing and building relationships with potential partners.

Philanthropic and Event Management

Radegen recognizes  the importance of giving back, and supporting our clients’ charitable efforts is a role we take very seriously.  Radegen has helped David Ortiz launch and operate the David Ortiz Children’s Fund since it’s inception in 2006, of which Radegen’s Alex Radetsky sits on the Board of Directors.  Radegen has helped guide David through all aspects of charity management including founding a 501(c)(3), finding partners in both New England and Dominican Republic and operating fundraising events including the David Ortiz Celebrity Golf Classic and the David Ortiz Children’s Fund Gala.  Our team has also taken an active role in the management of Muhammad Wilkerson’s T.E.A.M 96 foundation.

Our hands-on approach of organizing and managing our clients’ events helps ensure that they are executed beyond expectation. Radegen seeks to enhance and elevate our clients’ brand in association with affiliated and prospective sponsors.

Radegen’s portfolio of events includes the David Ortiz Celebrity Golf Classic, a four-day getaway golf tournament in the Dominican Republic with approximately 400 guests. Also included is the David Ortiz Children’s Fund Gala, a star-studded evening in Boston.

Radegen remains committed to promoting the causes that mean most to our clients and maximizing funds and support raised for those causes.

Public Relations

Radegen recognizes the importance of public relations in the marketing process and works closely with our clients across various public relations platforms.

Our in-house PR team has over 20 years of experience representing individual players, teams, and corporate clients. With relationships with the top networks, publications, and reporters in the industry, Radegen seeks to maximize opportunities for our clients to grow their fan base, increase their business prospects and pursue their interests outside of sports.

Social and Digital Media Management

Radegen encourages and assists its clients to use digital and social media across numerous platforms. Over the past several years, clients of Radegen Sports Management have become the most influential athletes in social media. Radegen has assisted in the launch, verification, and growth of clients’ pages and has secured multiple endorsement deals that pay a premium for access to such social media outlets. We constantly advise our clients on the most effective ways to use their platforms to maximize exposure.